Mention any four qualities that the criteria for positioning should possess?

I was wondering what are the qualities of the positioning criteria?
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"Qualities that the criteria for positioning should possess: It should be: a) Important b) Distinctive c) Superior d) Communicable e) Preemptive f) Affordable g) Profitable. Source:"
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"Likewise known as a brand tactic, placing method, or even manufacturer positioning financial statement, any aligning affirmation is usually a short and snappy account with the magnetic core potential audience to help to whom a brand will be led, and a powerful snapshot regarding the way the internet marketer desires those to check out the company. "
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