uzmaan

Mention techniques by which attitudes can be measured?

Can some one out there list the attitude measurement techniques?
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maraiah
Observation, qualitative studies and quantitative techniques (or rating scales). Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_
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electraxx
"Behaviour (The lady eats it) Emotive effect (The lady wants feeding it) Self applied-Statement (Your lover lets us know the lady wants it) Equal-Report (Her mother informs us) Bodily Measures (pulse) "
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