anum

Mention the criteria on which the viability of a segment depends?

I wouldn't be bothering but this seems far above my caliber. The question is that explain the criteria on which a segments viability depends?

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attourney

"Viability of the Segment: Criterion a) Measurable b) Substantial c) Accessible d) Differentiable e) Actionable. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"

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