seshadrinathan_hin

Mention the five tools of the promotion-mix.

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Can someone help me with this assignment question. Elaborate the major tools of promotion-mix.
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electraxx
"Promotion is one of the market mix elements. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. "
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mcboon
"These are: To present information to consumers as well as others. To increase demand. To differentiate a product. There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product."
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rogerpapa
Advertising, Sales promotion, Personal selling, Publicity and Direct marketing. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_
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