brittani

Mention the three roles played by Opinion Leaders.

I want to understand the basic concept behind the Opinion Leader Roles.

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maraiah

"The three roles are, i) authority figure; ii) trend setter; and iii) local opinion leader. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"

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sachinii

Opinion leadership is actually control through a dynamic mass media user in addition to who interprets the meaning connected with advertising communications or written content regarding reduce-conclusion mass media consumers.

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