Mention two basic advantages of using reference group appeals.

I was asked this question while taking a trial classes in a tuition center, I really got caught for once! :p So guys and gals give it a try, let's see if we can deduce a solution! :)
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"Reference group appeals are useful for a marketer in two ways; firstly they provide information and increase consumer awareness and knowledge; two, they reduce perceived risk amongst consumers, with respect to market offerings. Source:"
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Each time a unexampled tenant penetrates right lease, the landlord will normally involve the provision involving acceptable references as being a experimental condition of the hire getting given.
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