palumi

Mention two basic advantages of using reference group appeals.

Provide at-least two positive points of a Reference group appeal in the consumer behavior process?

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kaijiang

"Reference group appeals are useful for a marketer in two ways; firstly they provide information and increase consumer awareness and knowledge; two, they reduce perceived risk among-st consumers, with respect to market offerings. Source:http://in.docsity.com/en-docs/Consumer_Reference_Groups_-_Consumer_Behavior_-_Solved_Quiz_"

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