sadayappan

How does the Central route to persuasion operates in cases of high involvement purchases according to the Route to Persuasion Theory of Consumer Behavior?

Explain the involvement of Route to Persuasion Theory of Consumer Behavior as the Central route to persuasion operates in cases of high involvement purchases?
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markzck
"The central route to persuasion operates in cases of high involvement purchases; High involvement purchases require cognitive processing, thus the marketer needs to design his message based on logic and rationality. The product attributes, features and benefits as well as the USPs need to be focused upon; the marketer could also address comparative analysis with other brands in terms of value (comparative advertisements). The media to choose from is the print. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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deviprasad
Communicating is an essential portion of advertising and marketing. The main aspects of the communication design will be the emailer, the material, the actual sales channel, this recipient, plus the responses. The emailer or even the marketer (business oriented as well as non-gain business) encodes the content (typically a marketing communication) along with directs this towards recipient (audience) by way of a method (newspapers, radio, tv set, the web, and many others.).
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