sheela_98

Please determine the meaning of the Integrated marketing communication.

I have lost all hope but I believe this forum can help me. My question is what is the definition of Integrated marketing communication?
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electraxx
"Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness. "
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hugger
"Definition: A supervision principle that's designed to create every aspect of selling communication for example marketing, product sales marketing, PR, as well as immediate advertising band together as a coordinated force out, as opposed to permitting every single to figure inwards closing off. "
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russel85
"Integrated marketing communication is defined as a mix of both the message as well as the media strategy, so that the messages are transmitted via different media to the target segment(s) in a regular and consistent manner, and the same message is communicated via different media. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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