Please elaborate the Asset based Measures of Value Equity Share that is used for value measurement.

I'm preparing for an exam, can anyone please explain to me the Value Equity share known as Asset based Measures.
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"Asset based Measures - Book value of Assets less book value of liabilities (based on values as presented in the latest balance sheet of the company) - Adjusted book value (valuation of assets and liabilities done on the basis of market value) - Liquidation value (with the assumption that the firm will be liquidated, hence the valuation is done more on piece meal basis) Source:"
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"The notion connected with “brand equity” may be widespread currency amongst marketers for quite a while. Along with seldom a day passes by without having selling, Hour or so along with sections talking about the “health and fitness” or even “value” of these company. "
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