"Classical Conditioning: The principles of stimulus generalization, stimulus discrimination and repetition help formation of attitudes. People prefer buying products that are associated with familiar brand names. Line extensions and brand extensions lead to favorable attitude formation. The favorable attitude is the result of repeated satisfaction with successful brands owned by a company; consumers associate the image and favorable attitude associated with the parent brand to the newly introduced brands from the same source. Also, by using successful celebrities as brand endorsers, companies try to form a positive association between the celebrity, and the ""neutral"" new product. Consumers also have a positive attitude towards successful brands. The successful brand name is the unconditioned stimulus that, through repetition and positive reinforcement, results in an favorable attitude (the unconditioned response). Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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AimsTo bring in the key theoretical ways to study regarding attitudesObjectivesEvaluate your practices regarding mindset constitution as well as functionTo realise the particular ideas through used mixer psychology lab.Perspective development:In the subsequent, unlike practices precisely attitudes usually are shaped are discussed.a single) Simply photograph (Robert Zajonc, 1968)The actual propensity to produce more positive emotions to physical objects as well as individuals the greater were exposedto themNo action or beliefs regarding the target requiredFamiliarity doesn't reproduce disdain!Test simply by Zajonc (1968)`Try things out to find out exactly how persons learn a dangerous language'10 Far east-including figures upon computer display, only two just a few seconds eachCharacters varied throughout how many times shown
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