How can price discount slogans in various formats be used by a marketer to his/her advantage?

What is the basic advantage of using a price discount slogans. How can it help the marketers?

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"Various kinds of slogans in various formats can be used by a marketer to his/her advantage, for example: i) 20% off at Store ABC. Sold elsewhere at Rs. 500. -Such slogans tend to communicate “value” to the customer, through perceptions of increased savings and low price. The consumer then decides to patronize Store ABC. ii) The wording and the semantics used to denote price or any information related to prices can also affect a consumer’s perception about price. - Objective versus tensile price cues: Objective price claims are indicative of a single discount (eg. save 40%), generally for a specific product or service offering. Tensile price claims are spread over across a range (e.g., ""save 30 to 40%,"" ""save up to 40%,"" ""save 40% or more""); Such claims are generally spread over a wide assortment (an entire product line or various product lines) or even across a store. They have a greater impact on the consumer psyche than objective price claims, and help build store traffic, and subsequently larger sales and revenue. Source:"

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