"An Assessment of the Theory: Unlike the Freudian and the Neo-Freudian theories, the Trait Theories possess a degree of quantification while classifying individuals into personality types. Through the application of tests and scales, people are objectively assessed for presence/absence of personality traits and accordingly classified into personality types. Thus, unlike the previous theories, the Trait approach seems to be a more realistic and objective approach. However, the limitation lies in the fact that sometimes traits tend to be indefinable, vague and indescribable; nevertheless the personality tests are widely used. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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"If you look at the theories we've discussed so far, not only within the trait theory camp, but also those of Hans Eysenck and even Sigmund Freud, you may start to notice some commonalities. Many different researchers, from different schools of thought have studied the aspects of personality and several interesting similarities have evolved. While different theorists may use different terminology, five factors or personality traits have shown up in a rather consistent pattern. These traits, now known as the Big Five are Openness to experience, Conscientiousness, Extroversion/introversion, Agreeableness, and Neuroticism. These five traits, according to many, make up the OCEAN of human personality, as the acronym goes, and are often considered to be the basic traits under which all other aspects of personality fall. Openness to experience refers to the dimension ranging from outgoing, liberal, interested in new things, and imaginative to reserved, conservative, traditional, and conforming. Like all of these five traits, people will fall somewhere on a continuum, with most falling somewhere in the middle. Conscientiousness refers to the continuum ranging from organized, careful, and determined to careless, and weak willed. Those on the high end of this factor may be seen as stoic, cold, and methodical. Those on the low end may be seen as gullible, followers, or may see the needs of others as always superceding their own"
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