Provide the details of the Awareness Process of Adoption Technique of Consumer Behavior?

How can someone define the role of Adoption's Awareness stage?
Add a comment

6 replies

"Awareness: This is the first stage in the adoption process, where the consumer is exposed to the new product/service offering, and gets to know of the product. The marketers’ objective here is to provide some awareness about the innovation, the features and benefits as also the brand. The consumer is generally passive and acts as a mere recipient of information. He becomes aware but lacks sufficient knowledge about the new offering. Source:"
Add a comment
Buyer doings could be the survey associated with when, exactly why, exactly how, as well as where by folks accomplish or maybe don't think of buying product. The item integrates components from therapy, sociology, social anthropology and also business economics. It attempts to fully grasp the purchaser deciding physical process, both singly and organizations. ...
Add a comment