Can some one provide definition of the Market Segmentation Theory as a theory of Term Structure.

Can any one help me on the Term Structure known as Market Segmentation Theory.
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"Maturity Preference Theory: Long-term interest rates contain a maturity premium necessary to induce lenders into making longer term loans. Source: http://in.docsity.com/en-docs/Interest_Rate_-_Security_Analysis_and_Portfolio_Management_-_Solved_Quiz_"
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Industry partition is a online marketing strategy that concerns dividing a simple marketplace in subsets of consumers who have usual needs (and/or maybe common dreams) along with popular programs with the pertinent merchandise and also companies. With regards to the unique traits of the item, these subsets might be partioned through standards including era in addition to sexuality, or different variances, such as area as well as earnings. Promoting activities can then always be designed and also implemented to focus on these distinct purchaser sectors, responding to wants or even wishes which can be regarded as common in this particular section, exploitation mass media that is used through the grocery store message.
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