"External sources: This includes: - Interpersonal communication (family, friends, work peers, opinion leaders etc.) - Marketing communication (advertisements, salespeople, company websites, magazines etc.) - Other sources (editorials, trade magazines and reports, consumer awareness programmes on TV, Internet etc.) External sources are resorted to in cases where: - past knowledge and experience is insufficient. - the product is of high involvement and the risk of making a wrong decision is high. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
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