aasif

Provide the details of element of "Response" in the topic of Consumer Learning?

Explain the element of Consumer Learning known as "Response"?

Add a comment

0%

8 replies

techy

"Response: The behavior of a person constitutes the response; i.e. how a person reacts to a drive or a stimulus, reflects a response. This response could take various forms: - It may be overt and lead to an action; the consumer may decide to purchase the product/brand. Or, - The response may just be learning for the future, i.e. the purchase is postponed for future; he decides to buy at a later date. Or, - A favorable image about the product and the brand may get created; the consumer develops an intention to buy; As and when the consumer decides to make the purchase, he would consider that brand. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

Add a comment

freddye

"RESPONSE: “Response means how individuals react to a drive or cue or how they behave”. Learning can occur even when responses are not overt. The automobile manufacturer that provides consistent cues to a consumer may not always succeed in stimulating a purchase. A response is not tied to a need in a one-to-one fashion. If the manufacturer succeeds in forming a favorable image of a particular automobile model in the consumer’s mind, when the consumer is ready to buy, it is likely that he or she will consider that make or model"

Add a comment