Provide the explanation of the Brand image included in the Perceived Risk handling?

Can you inform me about the perceived risk handling type of Brand image?
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"Brand image: Consumers may also decide to go by the brand image and make choices based on product reputation of quality, credibility and dependability. They may decide to go in for a trusted and well-known brand, rather than going in for lesser known or unknown brands. Source:"
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"Many individuals embark on a hazardous occasions every single day this also omnipresence features encouraged a large effort inside of scientists to comprehend just how citizenry realize peril. Everybody is trying to control peril, and they're almost all guessing if that they recognized for several, they can not dealing with possibility (Adams, 1996)."
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