hambery

Provide some negatives of Opinion Leadership Tool for measurement known as the self designating method?

Hi all! In a class group discussion I was asked to provide advantages of the self designating measurement tool for Opinion Leadership?
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danmarino
"Disadvantages: As the technique is based on self assessment and evaluation, it could be to lead to over-estimation of self and thus, suffer from bias. People could portray themselves as being “knowledgeable and important advisors” to others when it comes to making purchase decisions. It is also difficult to assess the outcome of the informal communication in terms of knowledge and advice. While a person may report that he provides information and advice, and helps people make purchase decisions, it may not be essential that the receivers may be actually using this information and advice. Thus, success of the technique would depend on the objectivity with which a respondent can identify, assess and report his personal influence. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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saen.chumi
Ruling management is really a notion that will develops out of the possibility connected with 2-action flowing of communicating propounded by means of Robert Lazarsfeld and also Elihu Katz. This kind of idea is just one of several versions that will seek to make clear the particular dispersal regarding inventions, tips, or even business oriented solutions.
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