alannis

Can some one provide some negatives of Opinion Leadership Tool for measurement known as the Key Informant method?

Hi Docsity Q n A contributors, my question is that what are the disadvantages of the Opinion Leadership Methods?
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tomseller
"Disadvantages: If informants are not carefully chosen, they may provide wrong information. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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dharmanand
Viewpoint leadership are generally people who attain far more press coverage than some others and are peculiarly educated on the particular matter. Many people seek the actual adoption associated with other folks and are also specially determined to improve their particular rank. Within the info regarding pr, they may be termed thinking commanders.
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