Please provide some Opinion Method for measuring the Opinion Leadership method advantages.

Hi all, need help!!!!!! Provide the positives of the Opinion Measurement technique.
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"Advantages: It measures people’s abilities to provide news and advice and influence purchase decisions in controlled environments. Source:"
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Judgment leading will be control by an energetic press user and exactly who translates this is connected with mass media emails or perhaps content pertaining to reduce-stop press people.
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