Provide the processes which Consumer use in order to overcome diffusion?

Hi all, need help!!!!!! Provide the methods to overcome diffusion used by most consumers.

Add a comment


1 reply


"In order to overcome this problem, the marketers could make use of both marketing communication (via audio-visual or print media, or company salespersons), as well as interpersonal communication (opinion leadership, word-of-mouth communication). Trials (free or discounted) as well as interpersonal communication with peers, colleagues and friends can also encourage personal experience by the consumer and help overcome this risk. Source:"

Add a comment