Provide the processes which Consumer use in order to overcome diffusion?

Hi all, need help!!!!!! Provide the methods to overcome diffusion used by most consumers.
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"In order to overcome this problem, the marketers could make use of both marketing communication (via audio-visual or print media, or company salespersons), as well as interpersonal communication (opinion leadership, word-of-mouth communication). Trials (free or discounted) as well as interpersonal communication with peers, colleagues and friends can also encourage personal experience by the consumer and help overcome this risk. Source:"
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