Provide the definition of Grouping in Consumer Behavior?

Do you know about the Consumer Behavior term known as Grouping?

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"Grouping: As per the grouping principle, people tend to group together the various stimuli so that they are seen as a unified picture or unified whole; the basis for such grouping is i) similarity amongst stimuli; and ii) proximity of the stimuli. The grouping of the discrete and distinct pieces of stimuli is done so as to facilitate storage in memory and easy recall. Source:"

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