laalamani

Provide the definition of Marketing communication?

Can you briefly explain the concept of Marketing communication in Consumer Behavior?
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johnatan
"Coordinated discount mail messages supplied through one or more routes like print out, radio, telly, strong send, and personal marketing. "
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hollyb
"Marketing Communications (or even MarCom or maybe Integrated Marketing Communications) tend to be messages in addition to related advertising used to contact a market. Sales and marketing communications is the ""marketing"" section of the ""Selling Combination"" or the ""4 Ps"": price, location, marketing and advertising, and solution. "
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rogerpapa
"Marketing communication is defined as transmission of information from the marketer to the consumer through a media. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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