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dileep 26-12-2012
dileep - Indian Institute of Management (IIM)
"The amount of the customer's involvement in purchasing a particular product variety and just how attached they are to be able to choosing a provided model. Merchandise involution by means of shoppers is usually increased intended for goods which have a greater price tag and are acquired immediately after sizeable study in addition to considered like cars and also computer systems. "  
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dilip 26-12-2012
dilip - Indian Institute of Management (IIM)
"Degree of concentration of pastime that a shopper exhibits for just a sure merchandise in a particular obtain choice. "  
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