"How should product/service attributes and benefits be listed in an advertisement? It has been seen that the manner in which product/service benefits are listed also affect target attention, retention and recall. This would depend upon the product/service in question as also the target segment(s). If the target segment(s), is low on involvement and interest, the most important attribute/benefit should be listed the first to gather attention. However, if the segment(s) is high on involvement and interest, the message can be so designed that it starts with the least important attribute/benefit, gradually moving to the most important (i.e. in an ascending order. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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