"Should the message be presented first or last or in the middle? Generally speaking, when exposed to a consumer, the first and the last messages or advertisements are more likely to gather attention and subsequent retention, than those that are presented in between or in the middle. This is referred to as the primacy effect and the recency effect; i.e. when the material that is presented first gains attention and recall, it is called the primacy effect, and when the material that is presented last gains attention and recall, it is called the recency effect. Advertisements placed on the first and last page of the newspaper/magazine as also played the first and the last on TV/radio are recalled much faster than those in between. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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