What are the Situational motives provided by the Prof. Jagdish Sheth's Consumer Motives?

Elaborate with detail Prof. Jagdish Sheth's Consumer Motive called "Situational Motive". I need it for the mid-term exam coming in the following week.
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"Situational motives: this refers to the unanticipated and unexpected benefits attached to a product/service, like discounts and allowances.Source:"
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Situational drinking motives (i.E., motives unique towards the sipping situation) as well as respondent-degree drink factors (my spouse and the., normal having causes crosswise ingesting situations) ended up reviewed when it comes to the contact using out and out aggression felt by university students.
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