Can some one explain the Store image included in the Perceived Risk handling?

Do you know about the perceived risk handling type of Store image?
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"Store image: Consumers often decide to go by the store image and make choices based on store reputation of credibility and dependability. This is particularly seen when consumers have no information or less information about the product or service offering. They go by the store image and adhere to the product or service choice recommended by the salesperson from the reputable store. A reputed store also provides the customer with a reassurance that any complaints that arise would be addressed to and adjustments made if the purchase results in any dissatisfaction. Source:"
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"The IT risk management is the application of risk management to Information technology context in order to manage IT risk, i.e.: The business risk associated with the use, ownership, operation, involvement, influence and adoption of IT within an enterprise IT risk management can be considered a component of a wider enterprise risk management system."
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