stefan18

Can someone please help me in the details of the concept of Concentrated Segmentation in Segmentation levels.

The question goes like this, What do you know about the Segmentation Level Known as the Single Segmentation?

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danmarino

"Concentrated marketing: - The marketer caters to just one segment although the product could appeal to others. - This is generally a sub-group within the whole segment. - The process includes targeting a small segment with a specialized mix meant only for that segment. - Also called focused or niche marketing - Example: Sports channels on TV; Religious channels on TV. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"

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