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jons-mortel
over 3 years ago
Marketing
How are we going to motivate the international channel members
How are we going to motivate the international channel members
0
Develop a plan to ensure the procedure you develop will be carried out in practice.
Case study: Hart Cherry Cooperative The cooperative is experiencing difficulty in keeping grower- members’ cherries separate. Most of the cherries are harvested mechanically by shaking them from the trees. They are placed in pallet tanks by the grower and brought into the plant for processing. The problemwas that sometimes the growers’ new, inexperienced, or uncaring truck drivers were failingto put cards on, cards were falling off, or sometimes two or more cards were on Develop a plan to ensure the procedure you develop will be carried out in practice.Include in your plan how the procedure will be communicated to both employees andgrower-members. Include in your plan steps to receive feedback on the procedure fromboth employees and grower-members.the samepallet.Questions1. Develop a procedure that will help solve the problem by ensuring that each grower’scherries are properly identified.2.
0
marketing management
nttitude describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or an idea. Attitudes put people into a frame of mind for liking or disliking things and moving toward or away from them. For example, many people who have developed the attitude that eating healthy food is important perceive vegetables as a healthy alternative to meat and chicken. As a result, the per capita consumption of vegetables has increased during recent years, leading the meat and chicken producers to try to change consumer attitudes that chicken and meat are unhealthy. Companies can benefit by researching attitudes toward their products. Understanding attitudes and beliefs is the first step toward changing or reinforcing them. Attitudes are very difficult to change. A person’s attitudes fit into a pattern, and changing one attitude may require making many difficult adjustments. It is easier for a company to create products that are compatible with existing attitudes than to change the attitudes toward their products. There are exceptions, of course, where the high cost of trying to change attitudes may pay off.
0
Marketing plans that cover marketing activities from two to five years into the future are called
a) generic marketing strategiesb) long-range strategic plansc) marketing strategiesd) long-range marketing planse) marketing tactics
0
A Gantt Chart would be most useful for which aspect of improving marketing implementation?
- Scheduling tasks- Communicating goals- Rewarding success- Avoiding "paralysis by analysis"- Having a product champion
0
unknown user
over 1 year ago
Marketing
Step 1: The Decision Situation Solve a burning question you've always wanted answered Example: Does money buy happiness? Step 2: Research Objectives and Information Needs Select one burning question that you are willing to share and determine the res
Step 1: The Decision SituationSolve a burning question you've always wanted answeredExample: Does money buy happiness?Step 2: Research Objectives and Information NeedsSelect one burning question that you are willing to share and determine the research objectives and information needs.Step 3: Questionnaire DesignBuild a questionnaire of three precise, highly structured questions that will allow you to gather information that will help you answer your question.Step 4: Sampling PlanIdentify a demographic profile for the kind of person who could provide you with the information you need. (Age, gender, emotional state)Step 5: MethodologyTranslate your questionnaire into an email survey. Email it to at least 10 potential respondents who fit your target demographic. (Open with request that it is confidential and nothing will be sold)Step 6: Analyze the DataCount the valid responses you got and create graphs for each of your three questions with the distribution of the answers.Step 7: Written ReportWrite a brief report on your findings and how it impacted your initial question.
2
Làm rõ mối quan hệ giữa quá trình ra quyết định Marketing và các loại hình nghiên cứu Marketing của Vinamilk
Chiến lược phát triển dài hạn của công ty Cổ phần Sữa Việt Nam (Vinamilk) là đạt mức doanh số để trở thành một trong 50 công ty sữa lớn nhất thế giới. Để đáp ứng nhu cầu thông tin cho việc xây dựng và phát triển chiến lược Marketing cũng như phục vụ cho việc ra quyết định Marketing, Vinamilk tiến hành nhiều loại hình nghiên cứu Marketing khác nhau.
2
Vitnam1611
almost 2 years ago
Marketing
Is the curriculum stressful?
Is the curriculum stressful?
11
trang-vo-2
over 2 years ago
Marketing
để viết một cấu trúc thông điệp cho một sản phẩm của nhãn hàng nổi tiếng mình phải làm như thế nào?
cấu trúc thông điệp của sản phẩm dior lady
1
unknown user
over 2 years ago
Marketing
làm sao được điểm tốt khoa kinh tế
anh chị khoa kinh cho em biết vs
3
jons-mortel
over 3 years ago
Marketing
How are we going to motivate the international channel members
How are we going to motivate the international channel members
0
_____ refer(s) to the sale of programs on a station-by-station, market-by-market basis.
- a) Makegoods- b) Syndication- c) Dayparts- d) Spot announcement- e) Participation basis
4
________ is a discomfort caused by postpurchase conflict.
- A) Selective retention- B) Cognitive dissonance- C) Selective attention- D) Restraint bias- E) Subliminal perception
4
_________ is an important part of the total product offer for a product.
- A. Consumer income- B. Management style- C. Employee personality- D. Packaging
4
Focused differentiation occurs when ________.
- A. Product quality improves across an entire industry- B. There is limited competition in an industry- C. The customers are highly price sensitive- D. A better product is provided within an industry segment
5
virtualplayer
over 4 years ago
Marketing
Sales management is most accurately defined as the:
- a. Allocation of funds for promotion and advertising.- b. Recruiting, hiring or firing, and training of a company's sales force.- c. Segmentation and selection of target markets to be addressed by a company's sales force.- d. Planning of the selling program and implementing and controlling of the personal selling effort of the firm.- e. Process of assigning territories and providing appropriate compensation for sales force performance.
4
Marketing