"The trait theories can be of two broad categories, viz., simple trait theories and general trait theories. While i) Simple trait theories: A limited number of traits are identified, and people are identified and classified on the basis of these traits. ii) General trait theories: A large variety of traits are identified. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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