What do you know about the level of message processing model called as Elaboration?

Inform me about the meaning of the Elaboration level of Message Processing Model?

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"Elaboration: During this highest stage of involvement, the consumer integrates the message into his memory, forms beliefs and either adds to or modifies the information that already exists in his memory. Source:"

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The elaboration of an affirmation is the process in which the particular affirmation achieves it is result (for instance creating an object); this procedure happens for the duration of plan performance.

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