"The theories are based on the assumption that: - people learn to associate the stimulus and response. - they begin to relate the stimulus and response and they generalize the relationship, across situations; whenever the stimulus occurs, there is a similar response. - observable and predictable responses to specific external stimuli are reflective and symbolic of learning having taken place. - thus, these behavioral theories are also referred to as stimulus-response theories . Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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