What are the various buying roles. Explain using an example.

Elaborate the buying roles in consumer behavior. Also provide an example.
Add a comment

5 replies

"Example: A kindergarten girl needs to buy color crayons to use in class. i) Initiator: The girl ii) Influencer: Her teacher or her classmates iii) Decider: Either of the parents iv) Buyer: Either of the parents or a sibling. v) User: The girl herself. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
"The five principal buying assignments are listed below: The actual Instigator – the individual that establishes to get started the obtaining practice. The particular Influencer – the one who tries to help persuade other folks needed the product or service. Your Decider – the one that helps to make the final decision to order. The customer – the one who is going to compose the checkout. The consumer – the individual that eventually ends up in your solution, regardless of whether he had a new order in the purchasing practice or you cannot."
Add a comment