different type of media is influencing the consumer buying patterns. Media includes:. 1. Print media. 2. Electronic media. 3. Social media. Source:http://in.docsity.com/en-docs/Research_Proposal-Business_Research_And_Report_Writing-Handout_
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"Culture is but one component that influences behaviour. Simply culture means our attitudes and beliefs. But exactly how are these attitudes and beliefs developed? As a possible individual during our childhood, a child is influenced by their parents, brothers, sister along with friend who may make them learn what is wrong or right. They find out about their religion and culture, which helps them develop these opinions, attitudes and beliefs (AIO) . These factors will influence their purchase behaviour however other factors like groups of friends, or people they look around may influence their choices of investing in a particular service or product. Reference groups are particular groups of people a lot of people may search for towards compared to that impact on consumer behaviour. So they can be described as a singer such as the Pixie lott or your immediate close relatives. Opinion leaders are the type people that you look approximately since your respect their views and judgements and these views may influence consumer decisions. In order that it maybe a friend who blends with the IT trade who may influence your final decision of what computer to buy. The economical environment even offers a positive change on consumer behaviour; do consumers employ a secure job and also a regular income to pay on goods? Marketing techniques obviously influence consumers in trying to evoke them to get hold of a particular goods and services. "
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