gangesha

What can be the possible bases on which the group can be classified?

In a class group discussion I was asked to describe the classification of groups in consumer behavior subject. Please explain.

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jacksonhh

"Groups may be classified on various bases like i) number and size; ii) regularity of contact; and iii) structure and hierarchy. Source:http://in.docsity.com/en-docs/Consumer_Reference_Groups_-_Consumer_Behavior_-_Solved_Quiz_"

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ambar

Based on ethnicty.

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