rajeshi

What does the Involvement theory explain the effect with the right side of the brain?

How does the right side of the brain is effect by the involvement theory?

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loche

"The right side is emotional, intuitive, metaphoric and impulsive; it concerns itself more with non-cognitive, non-verbal, pictorial (images, colors) and audio-visual information; it deals more with situations of low-involvement and passive learning, where lesser information evaluation is required. The right brain processing falls in line with classical conditioning, and the person learns via repetition, eg. an advertisement being repeated on TV. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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anu-malik

Involvement theory is how much time, money, ideas, energy and other resources customer try to use in order to buy the product.

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