anshula

What is bundle pricing?

Explain the concept of Bundle pricing in the concept of Consumer Behavior?
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courtneyxxx
"When a marketer sells together two or more product and or service offerings as a single pack at a special discounted price, it is known as bundle pricing. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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electraxx
"A marketing ploy in which several products are offered for sale in one combined unit that is often marked at a reduced price compared to the sum of their separate purchase prices. Product bundle pricing is often actively used by the marketing departments of companies that produce computer software products, fast food meals and cable television connections that involve putting multiple products together to make a more attractive or economical whole. Also called package deal pricing. "
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