amoda

What is consumer behavior?

How will you explain consumer behavior?
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ekani
Consumer behavior:The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services. Source:http://in.docsity.com/en-docs/Research_Proposal-Business_Research_And_Report_Writing-Handout_
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aghanashin
"To define consumer behavior: it is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services. A more in depth definition will also include how that process impacts the world. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry and economics. "
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