What is Imagery in Consumer Behavior?

Can someone provide the details of Consumer Behavior Imagery?
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"Consumers formulate images of the marketing stimuli that they are faced with; this is referred to as imagery. The perceived images that get formed may relate to the product/service offerings and the marketing mix. Perceived imagery with respect to price is explained as follows: Perceived price and Imagery: The manner in which a marketer prices a product and creates an image also has an impact on consumer decision making. The manner in which a consumer perceives a product to be i) fair/unfair; or ii) high priced, medium priced (fairly priced) or low priced, has an influence on his purchase intention, action as well as satisfaction/dissatisfaction. Source:"
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"Abstractionist - Current research inwards cognitive psychological science in addition to customer habits features focused progressively more on the connection between gestural informatics. This newspaper looks at the involving mental imagery as a company regarding acquisition and also funeral preservation. Numerous paradigms developed inside intellectual psychology managing-picture-concept producing differences are generally outlined in terms of their own outline with the lifelike fineness impact. Eventually, aspects of additionally investigation ar proposed in the wording of those conceptual paradigms to be able to even more .our own knowledge of the consequences connected with imaginal IP about marketing and sales communications. "
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