damyen

What is life style analysis?

Hi I am studying social analysis techniques and I am having trouble in understanding the concept behind lifestyle analysis please elaborate.

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shashikanth_0p3

The process of separating something into its constituent elements

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wajid

Detailed examination of the elements or structure of something, typically as a basis for discussion or interpretation

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raja_g

"Consumer behaviorists and researchers have studied lifestyles of the community and made generalizations. Lifestyles have been assessed in terms of activities, interests and opinions (AIOs). They have been measured as a general measure as well as a specific measure. In terms of marketing, the general measure relates to the use of product and service offerings by people belonging to a social class. As a specific measure they relate to brands, whether economy, middle-range or premium. Thus, lifestyle analysis may be used as a general measure or as a specific measure.

<a href=http://in.docsity.com/en-docs/Life_Style_Analysis_-_Consumer_Behavior_-_Solved_Quiz_&gt; Managerial, Economics </a>"

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