What is situational involvement?

Hi all, need help!!!!!! Explain the term "Situational Involvement" that is included in the subject of Consumer Behavior?
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"Situational involvement is a short term state of arousal directed towards attaching relevance to a person/object/situation. As an affective state, it creates a level of involvement when a person thinks about a particular person/object/situation. It is specific to a situation and is thus temporary in nature.Source:"
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"Both models of advice that could buyers include together with products, Situational together with Long lasting. Situational proposal since the time suggests, occurs by yourself(P) using different circumstances although Durable enfolding might be frequent which can be a great deal more eternal in the wild. "
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