arij

What is the Disjunctive rule of Non-compensatory Rule?

Can you provide information about the Disjunctive rule in the Non-compensatory Rule?
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houhou
"Disjunctive rule: -A minimally acceptable cut off point is established for each attribute; The brands are evaluated, and, the brand that falls above the cut off point on any of the attributes is selected.Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
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sanjy
Within this the minimally satisfactory cut-off point is established per capabilities.
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