What is the implication of Mc Clelland’s Theory for Marketers?

Can you explain the Mc Clelland’s Theory for Marketers in details? I need it for my exam.

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"According to Mc Clelland Theory, needs can be classified into three categories, and thus constitute the Trio, viz., Needs for power (nPow), affiliation (nAff) and achievement (NAch). The theory has implications for marketers. The trio of needs theory could explain why people get motivated towards purchase and consumption patterns of certain product/service offerings;Needs for power (nPow): fast cars, motorcycles; Need for affiliation (nAff): membership to clubs; Need for achievement (nAch): admission to professional courses. Drawing upon such needs and their relevance, the marketer can take a lead towards developing effective segmentation and positioning strategies. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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"Brian McClelland's Human being Inspiration Theory will give you a method of pinpointing folk's stimulating motorists. This tends to and then provide help to allow reward in addition to feedback successfully, allocate all of them ideal tasks, and also keep them encouraged. "

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