"Advantages: i) When the marketer caters to different segments, with a single product or varying forms of the same product, he can develop specialization and reputation in that product line. Disadvantages: ii) If the product matures or dies, the marketer would cease to exist. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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