What are the pros and cons of a Product specialization of a Consumer Behavior?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Provide the advantages and disadvantages of a Consumer's Behavior Product specialization ?
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"Advantages: i) When the marketer caters to different segments, with a single product or varying forms of the same product, he can develop specialization and reputation in that product line. Disadvantages: ii) If the product matures or dies, the marketer would cease to exist. Source:"
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The good as well as the bad aspects as well as good reasons; pros and cons.
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