What is the effect of involvement theory In terms of consumer behavior?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Can some one determine the role of involvement theory as a consumer behavior process?
Add a comment

5 replies

"In terms of consumer behavior it implies that: - If a person resorts to information processing for purchasing a product then he is considered to be high on involvement; If not, he is said to be low on involvement. - For low-involvement purchases, marketing communication through TV is the right media; consumers learn via repetition, i.e. exposure to the same message over TV again and again. On the other hand, in cases of high-involvement purchases, the print media acts as right choice while selection of media. The consumer has access to information in print form, where he can go through the information again and again and process it better for product/brand evaluation and choice. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
"1. Problem Acknowledgement ii. Look for (data solutions) three. Substitute Examination (evaluative criteria, decision products) several. Option/Skill 5. Manipulation along with Assessment (cognitive racket)"
Add a comment