kosaar

Which of the following statements about quality as a competitive advantage is true?

  • a) The only way to create a competitive advantage is by improving quality
  • b) To be successful, a competitive advantage does not have to be unique
  • c) The ability to satisfy customer needs can be a source of a competitive advantage
  • d) A company must ignore costs when establishing a competitive advantage
  • e) All of the above statements about quality as a competitive advantage are true
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dipeshh
c) The ability to satisfy customer needs can be a source of a competitive advantage
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maya_*
Competitive advantage is a strength of a company. In simple words, to have competitive advantage, company has to offer something better than its competitors. This offer can be in term of cost, time, quality, innovation etc. Option D is not correct because cost will not be ignored in any case. Competitive advantage are thoroughly explained in these lecture slides.
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