Who proposed the model of the Hierarchy of Effects?

In a class group discussion I was asked to provide the name of the founder of the Hierarchy of Effect Model?

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"The Hierarchy of Effects Model was proposed by Robert Lavidge and Gary Steiner. Source:"

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Your hirearchy involving consequences fixed this footings for the quest for consumer tought processess and is particularly one of the many hypotheses accustomed to explain howwe consider advertising works.

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