Who proposed the model of the Hierarchy of Effects?

In a class group discussion I was asked to provide the name of the founder of the Hierarchy of Effect Model?
Add a comment

6 replies

"The Hierarchy of Effects Model was proposed by Robert Lavidge and Gary Steiner. Source:"
Add a comment
Your hirearchy involving consequences fixed this footings for the quest for consumer tought processess and is particularly one of the many hypotheses accustomed to explain howwe consider advertising works.
Add a comment