Why do Opinion Receiver/Seekers request for information?

I want to understand the basic ideology behind the need of knowledge from the Opinion Receiver/Seekers. Please explain.

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"Opinion Receiver/Seekers request for information because of the following reasons: - Opinion Receivers/Seekers gather information so that they can make the right purchase decision - They obtain information about new-product or new-usage. - It reduces the physical and cognitive effort that the Opinion Receivers/Seekers has to take to gather information, evaluate alternatives and take the right decision. - Product knowledge and advice reduces the level of uncertainty associated with a purchase. - They prefer word-of-mouth communication over other marketing communication. - People also turn to Opinion Leaders so as to confirm their purchase decisions. Source:"

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